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In this and other ways, Sesame Street developed an image irresistible to the baby boomer parents whose children were to form much of the show's audience. The host of the other educational offering at the time, Mister Rogers, cardigan clad and as square as a small town minister, reminded them of dowdy Middle America, of their own Eisenhower childhoods. But Sesame Street?Sesame Street was hip, urbanthe creators believed they were taking a risk when they decided on a city street instead of the familiar picket fence back dropand enlightened, as evidenced by it's multiracial cast and its noncommercial broadcast home. The high minded, public service image in turn provided the show with a Teflon coating to which no criticismsthough they have trickled in steadily over the yearscould stick. From the outset, the show was a hit, thanks in part to a promotional blitz orchestrated by the Carl Byoir agency and acknowledged by Sesame Street staffers to be "as extensive as had ever been attempted for any television project. " In the first season alone, up to 36 percent of all children became regular viewers. Within two years, Children's Television Workshop, originally a subsidiary of NET, became a separate nonprofit corporation. The workshop now boasts an income from product licensing, international television, and publishing of almost $120 million a year, a 1994 operations reserve fund of $34 million, and an endowment of $71 million. Sesame Street costs about $20 million to produce annually. CTW recently sold the rights for Sesame Street related video and audio tapes to Sony for an undisclosed amount and reportedly is looking for backers for a cable channel. Many argue that Sesame Street's success is a tribute to its scientifically proven educational benefits rather than image making and publicity.


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Without cultural sensitivity there can be no effective communication between people who are different in gender, race, ethnicity, nationality or other orientations. Guidelines for effective cognitive behavior therapy constitute advice for achieving cultural sensitivity when dealing with diversity. This includes reading and listening carefully for culturally influenced behaviors. The Anxiety and Uncertainty Management Model by Gudykunst 2005 asserts that the primary characteristic of relationships in intercultural adaptation is coping with ambiguity. The goal in cognitive behavior therapy is to reduce anxiety and seek infor mation through a process known as uncertainty reduction. Predictive uncertainty is the inability to predict what someone will say or do. We all know how important it is to be relatively sure how people will respond to us. Explanatory uncertainty is the inability to explain why people behave as they do. In any interaction, it is important not only to predict how someone will behave, but also to explain why the person behaves in a par ticular way. Migrants also may need to reduce anxiety that is present in intercultural contexts. Some level of anxiety is optimal during an interaction.



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The post World War II decline of the area also coincides with the increase of air travel. Whenfamilies could go to more far off destinations such as the Caribbean, Hawaii, and Europe for the same amount that they could go to the Catskills, the new venues began to win out. In 1987, New York's mayor Ed Koch proposed buying the Gibber Hotel in Kiamesha Lake to house the homeless. The idea was opposed by local officials. The hotel instead became a religious school, like many old hotels in the Catskills. Today Today the region is a summer home for many Orthodox Jewish families, primarily fromthe New York metropolitan area. It has many summer homes and bungalow colonies including many of the historic colonies, as well as year round dwellers. It even has its own year round branch of the Orthodox Jewish volunteer emergency medical service Hatzolah. A few resorts remain in the region, though not many associated with the Borscht Belt Prime including Kutsher's Hotel, Villa Roma, Friar Tuck, and Soyuzivka, a Ukrainian cultural resort. Plans are now in place by those who purchased former BorschtBelt resorts Concord Resort Hotel and Grossinger's, for example, to work with Native Americans in an attempt to bring gambling to the region. Because the Borscht Belt's prime has long passed and many of the resorts are abandoned, developers feel that this is the only way to revitalize the region to the popularity it once had by attracting guests to world class casinos and resorts such as the ones in New Jersey and Connecticut.



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